Business Model Innovation
Redefine how you deliver value and accelerate business growth.
We help you rethink, reinvent, and redesign your business models to unlock untapped value and develop lasting competitive advantage.



Through research and AI-enabled insights, we identify new growth opportunities and ensure that your business model delivers sustainable value – for your customers and for the wider ecosystem.

We identify and quantify opportunity spaces within your business ecosystem using in-market data and deep insights. Our advanced business model kit visualizes these opportunities, mapping out all value exchanges and potential shifts.

Leveraging AI, we generate and rank 100s of business model shifts based on market sizing techniques, industry trends and customer needs. We prioritize concepts with the highest market potential and ease of execution.

We simulate multiple scenarios to build a robust business case, validate key assumptions, and provide strategic investment advice. Our risk assessments, backed by in-market data, inform a phased roadmap for effective execution.

Using an evidence-based and human-centered approach, we test new business models in-market, optimize them based on real-world feedback, and mitigate risks before full-scale implementation.
Grow revenue and find new revenue streams


Direct-to-consumer strategies

Take advantage of changing consumer demands

Developing ecosystem partnerships
Innovative pricing models

Redesign your business for circularity

Redesigning for circularity
Rethinking how men shave with Philips
Defining the future of grooming alongside Philips with 1 product for 27 million people
Reshaping the future of logistics with Toyota
Working with Toyota Industries to redefine the future of supply chains
Want to learn more? Let's talk

Arne Van Balen
Leading business model innovation with a blend of data-driven insights and people-first thinking.
Why partner with BOI
PROJECTS
500+
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
GLOBAL EXPERIENCE, LOCAL ADAPTABILITY
15 years
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
PRODUCTS LAUNCHED
100+
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
YOUR AI PARTNER
End-to-end
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
VENDOR-NEUTRAL
Independent
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
WORLD-CLASS
AI experts
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.
More resources on business model innovation

Business model kit

Business model examples
