Will your business idea work? Find out. This free guide features 25 validation experiments to help you test your hypothesis & de-risk business decisions.
↳Who is this guide for?
↳5 examples from this guide.
Who is this guide for?
Market validation is the process of gathering evidence and learning around business ideas through experimentation and user testing, in order to make faster, informed, de-risked decisions.
Through experimentation and validation, you move away from the standard innovation approach used in corporations (read: build the car, launch it on the market) towards a lean, de-risked approach, where user testing allows for evidence-based decisions.
5 examples from this guide.
First of all our guide book will explain you what validation is and why you need to gather information around your business.
There are 3 steps to validate your business:
Step 1: Define your focus: what do you seek to validate?
Step 2: Map out your assumptions, prioritize the most critical ones and convert them into hypotheses ready to be tested.
Step 3: Choose and design the relevant experiments to test your hypotheses.
Depending on the stage of the innovation funnel you’re in, you’ll need to validate different elements of your business proposition, so that you can pick different kind of experiments.
Ready to go, but no idea where to start? We listed 25 experiments you can use, plus real examples of how successful startups or corporates used them for validation purposes.
Different situations and different components to test (e.g. problem vs. pricing) demand different types of experiments. In the guide we describe pro’s & con’s, tools and currency to guide you in your experiment decision.
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