Not so cookie-cutter: Consumer Choices in the Age of AI
Join us, as we dig into how Mondelez uses AI to create new flavors for our favorite snacks (and get them on shelves 5 times faster).
In this episode, we’re joined by Norberto Chaclin, SVP of R&D at Mondelēz International (the company behind Oreo, Cadbury, and other fan favorites), to explore how AI is revolutionizing the food and beverage industry.
We dig into how Mondelez uses AI for snack innovation, prediction of consumer trends, and reformulating recipes. We uncover how AI enables faster innovation, better decisions, and personalized products, and discuss the need for balancing risk, fostering organizational agility, and breaking with traditional “cookie cutter” approaches.
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The insiders
Vincent Pirenne
Partner & Head of Global Partnerships, Board of Innovation
Vincent is a global partner at Board of Innovation and has 10+ years experience in building consumer goods strategies for leading organizations across the USA and Europe. With a background in innovation management, Vincent co-founded Board of Innovation in the US before moving back to his hometown of Antwerp, Belgium. He thrives in developing partnerships with ambitious brands and, together, tackling their complex challenges.
Norberto Chaclin
Global Senior Vice President, R&D at Mondelēz International
Norberto Chaclin is the Senior Vice President of Research and Development at Mondelēz International, a global leader in snacks and confectionery. With over 20 years of experience, including his previous role as R&D Head of Beverages at PepsiCo North America, Norberto has been at the forefront of innovation, launching iconic products and leveraging cutting-edge technologies. Passionate about the intersection of AI and product development, he is driving transformational change in the food and beverage industry, redefining how organizations innovate, adapt, and deliver exceptional consumer experiences.
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