Library / Expertise

Product Innovation

Discover Product Innovation. Whether you’re launching a new product or refining an existing one, we help you move from idea to impact.

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Design market-winning products and services that don’t just meet market demands but redefine them. By applying user-centric design approaches, we turn insights into validated, evidence-backed products that customers love.

Product innovation AI KraftHeinz
Nespresso Innovation Strategy
Sample validation screens

Rapid, rigorous market validation for confident launches and scalable success.

We build and test prototypes with real users, transforming behavior insights into validated solutions before full-scale development.

Business model innovation

With deep customer insights, rigorous (but rapid) AI-powered testing, and continuous iterations, improve your existing products to increase market share.

Using AI as a co-pilot for broader, deeper, and faster concept generation, design, and testing.

Combine market data with consumer signals and always-on social listening to shape actionable opportunity spaces.

AI tools for insights

Real-time and predictive consumer insights through AI-driven research to fuel rapid product innovation.

Harnessing agile methodologies, we craft dynamic product roadmaps that don’t merely aim for a successful launch but set the stage for market leadership.

Our roadmaps are engineered for scalability, guaranteeing that every development effort invested today paves the way for future growth without redundancy.

The story of our 15+ product launches with Nestlé

Partnering with Nestlé to bring 15+ new food and beverage products into market

Shaping the future of reusable underwear

Driving sustainable competitive advantage with Thinx menstruation and incontinence solutions, co-created with consumers and experts

Want to learn more? Let's talk

Vincent Pirenne

Vincent Pirenne

Leading innovation with a blend of data-driven insights and people-first thinking.

Why partner with BOI

PROJECTS

500+

Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.

GLOBAL EXPERIENCE, LOCAL ADAPTABILITY

15 years

With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.

PRODUCTS LAUNCHED

100+

Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.

YOUR AI PARTNER

End-to-end

We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.

VENDOR-NEUTRAL

Independent

Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.

WORLD-CLASS

AI experts

Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.

Register for

| September 9-10, 2026​ | Virtual summit