Structuring your portfolio overview will do more than organize your innovation pipeline - you’ll figure out which projects are actually driving innovation while being aligned with your goals (and which ones are not)
↳You need to re-validate your problem and solution
↳The role of differentiated customer journeys in pharma
↳First build your foundation based on design principles
You need to re-validate your problem and solution
We have built on the Ansoff Matrix to communicate the importance of re-validating problem and solution assumptions at a time when the new normal brings more unknowns than we are used to.
With a Market Penetration Strategy, the plan is to launch an existing product/service within a known market. In general, this is the strategy with the least risk as there are the fewest unknowns. The problem that we face today is that in the new Low Touch Economy many of the knowns that are used as benchmarks are no longer true – the market and customer shifts are so substantial that the ‘known’ is now outdated. These changes require us to re-validate problem assumptions that are made about customers and markets when launching an existing product (Market Development Strategy).
The role of differentiated customer journeys in pharma
First build your foundation based on design principles
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