Building an AI-native spirits company
Suntory is a global leader in spirits, housing iconic brands like Jim Beam. We worked with Suntory to develop a comprehensive strategy for AI-native transformation— activated by real-world piloting.

By developing a cross-functional strategy for AI transformation—spanning marketing, product development, regulatory affairs and supply chain—we created a concrete roadmap for short-term and long-term innovation.
Geoff Gibbins
How we do it
Our work in AI Build

Pioneering the world's first AI-native CPG innovation engine
Working with a leading CPG company on transforming Innovation and building towards an Autonomous Growth Engine
Building the world's first AI-native fashion and retail model
Working with a major global retailer to reimagine how clothing is made, bought and sold in an AI-native way