Pon
Pon Holdings BV is a leading conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers and car importers in the world.
Agentic commerce
Marketing
CPG
We partnered with PON to help its marketing leaders envision and prepare for a fundamental shift in how customers discover, evaluate, and buy, as AI agents increasingly shape purchase decisions and redefine customer relationships.
BOI supported PON in building a shared understanding of how Agentic Commerce is already reshaping consumer behavior and commerce infrastructure, from AI-mediated discovery to in-chat transactions and autonomous purchasing.
Together with PON’s teams, we identified where this shift could disrupt their brand visibility, loyalty dynamics, and go-to-market models across its diverse B2C and B2B ecosystems and where it opens up new avenues for growth. The outcome was a clear strategic framing of Agentic Commerce for PON, grounded in real market signals and practical implications. PON leaders aligned on the risks of inaction, the opportunity areas worth exploring now, and how to shape future-ready marketing and commerce capabilities in a world where winning the customer increasingly means winning their AI agent.
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