10 key steps to follow in order to validate a venture’s potential and justify an offer for investment.
↳Who is this guide for?
↳5 examples from this guide
Who is this guide for?
This guide provides a structured approach to evaluate a venture for potential investment.We have outlined 10 key steps to follow in order to validate a venture’s potential and justify an offer for investment.Based on the venture’s maturity at evaluation, proven by existing evidence, you can adjust the effort level involved in each of these steps. In addition to this, there is a final checklist to bring focus to the eventual investment decision.
5 examples from this guide
Let’s make some concrete examples:
Metrics for early-stage pre-startups (mainly “activity metrics” = “we’re doing our best to figure things out”):
↳# of customer interviews
↳# of customer problems identified
↳1 clear problem statement selected
↳# of experiments
↳# of low-fidelity prototypes developed
↳% of time spent on non-value adding activities
Metrics for mature startups (time to move to “impact metrics” = “look at the awesome results we achieved”):
↳Customer satisfaction
↳# of improvements/pivots
↳Social media coverage
↳Revenue
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