What is this for?
The analogy thinking tool helps you to identify and apply the best features from other solutions.
Don’t try to re-invent the wheel. Look at what’s happening in your industry and other industries and copy what works. Remember that good artists borrow and great artists steal.
Step-by-step guide
Step 1
Individually look for 2 inspiring examples (1 within your industry and 1 outside your industry) (15 min).
Step 2
Present the examples to each other. Don’t take more than 1 min per example (10 min).
Step 3
Decide on the 3 most inspiring examples as a group and take 1 analogy thinking template per example (5 min).
Step 4
Individually list what makes the example great and put it on post-its on the left side of the canvas (10 min).
Step 5
Individually try to apply those lessons to your problem or solution, don’t just copy, build on what makes it great (10 min).
Step 6
Have a group discussion to build on each others ideas (10 min).
Step 7
Repeat steps 4-6 for the remaining 2 examples (60 min).
Tip: Replace step 1 by downloading the 50+ business models you should copy.
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