What is this for?
Use this go-to-market roadmap to capture and coordinate the timing and goals of the cross-functional activities related to launching a new product or service with a go-to-market strategy.
↳Map the actionable steps to be taken to bring your final offer to market
↳Understand the roles, responsibilities and dedication required for the team to do so
↳Understand the effort and tasks that are priorities for this plan to work
↳Align the team internally and externally, by providing your stakeholders with a clear action plan for the release and management of your solution
This is a tool that should be repeated or extended every time a column is completed. Continued assessment and re- prioritization is key to make a good plan work.
Make sure to go back to your backlog regularly and re-assess it as well.
Step-by-step guide
Step 1
Go through each row first, making sure to list every important and relevant element of a go to market plan.
Step 2
Distribute tasks along a timeline (columns) to ensure continuity. Be mindful of how much can be done, while considering the dedication each team member is able to provide for their attributed task. Google some examples of go- to- market roadmaps, there’s plenty of inspiration out there!
Step 3
Google some examples of go- to- market roadmaps, there’s plenty of inspiration out there!
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