What is this for?
Designed to help you analyze your existing innovation capabilities, project journey, and innovation culture.
Step-by-step guide
Step 1
The deck contains a group of 28 cards, with each pair representing two opposing spectrums of a dimensional category, their respective trigger reaction, and a couple of examples on applicability for this target being identified.
Step 2
Most people don’t react in extreme ways, but rather somewhere in between. So, use these to discuss why certain cohorts would share a specific reaction gauge. During your discussions, consider how your current business’ context could be disrupted, causing potential fringe reactions to become more and more mainstream.
Step 3
The cards help you conceptualize dimensions, and how you can anticipate consumers’ reactions to triggers generated by your business, your products, or your services. Realistically, consumers could share a few or none of the reactions, so prioritize while thinking about the most relevant ways to them from a human and systematic perspective.
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