What is this for?
The problem validation questions is a tool to help you conduct your first customer interviews.
Interacting with customers is a crucial part of the problem exploration phase. The problem validation script will give you the sample questions and pointers you need to get the most insight out of it.
Step-by-step guide
Step 1
One person in the team should prepare a draft problem interview script (30 min).
Step 2
Test the first version of the problem interview with your teammates and refinethe script together (30 min).
Step 3
Interview at least 5 customers. One person does the interviews and one person takes notes (5 x 50 min).
Step 4
Have a team meeting to discuss the results (look for patterns!) and update your persona, customer journey map and problem interview script (50 min).
Tip: You typically have to repeat this process at least twice to hone in on the right problem to solve. Tip: Start planning interviews during scoping and take into account a 2-week lead time.
Get the tool
Other relevant tools and guides
AI Disruption Exposure Index
AI Scaling Blockers
AI Readiness Radar
AI Leadership Bundle for Executives
AI-Driven Adaptive Interfaces
