AI in marketing: moving beyond execution to AI-driven growth
How you can build an AI-native marketing practice to move beyond AI execution to AI-driven growth
What to expect from this webinar
The future of marketing isn’t just about automation and efficiency — it’s about how marketing leaders use AI to lead.
Marketers are at an inflection point—AI is already optimizing marketing execution, but it’s also reshaping how brands compete, how consumers (and eventually agents) engage, and how strategic decisions are made.
Yet, while AI might be making execution more efficient in many places, most marketers have more questions than answers when it comes to leading in this AI-driven environment.
This session will cut through the noise and discuss (yes, an interactive discussion) how leaders can leverage AI for real strategic leadership—not just execution. We’ll cover how AI is already changing marketing today, what’s coming next, and how to think about using AI to solve marketing’s most enduring challenges (not just the new ones).
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What we’ll cover:
↳The evolution of marketing as we move towards an agentic ecosystem
↳How AI is already being leveraged to transform marketing execution
↳Why the next shift is about leveraging AI to solve marketing’s most enduring challenges: sustainable growth, real-time market adaptation, and competitive advantage.
↳How you can build an AI-native marketing practice to move beyond AI execution to AI-driven growth
Your hosts
Juju Malkani
Associate Director, BOI (Board of Innovation)
Jo McKinney
Chief Growth Officer Americas, BOI (Board of Innovation)
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