How AI agents are disrupting traditional marketing and what's replacing it.
What to expect from this webinar
The traditional marketing funnel is on its last breath.
Consumer behavior and decision making is transforming at a rapid pace, powered by AI; from instant purchases or consumption powered by AI agents hyper personalized suggestions, to AI agents acting as gatekeepers for consumer decisions.
In this webinar, we dive into the new marketing funnel, where AI agents are changing the way people make decisions—and what this means for marketers.
Are you ready to market to both humans and machines?
Join us as we unpack the death of the traditional marketing funnel and discuss the future of marketing in an agentic world.
Grab the recording
This webinar has already taken place but fill in the form and we'll send you the recording.
What we’ll cover:
↳The new role of AI agents in how consumers make decisions (and what that means for your marketing strategy)
↳Why the marketing funnel is becoming obsolete—and what’s replacing it
↳How marketers will need to market to humans and agents
↳The impact on SEO, marketing organizations and how we use AI
↳Practical ways to integrate AI into your marketing strategy
Your hosts
Geoff Gibbins
Managing Director Americas, Board of Innovation
Geoff leads the Americas region at Board of Innovation. He brings equal amounts of optimism and skepticism to every problem he encounters – and there’s nothing he loves more than a new problem to solve.
He joined Board of Innovation with 15 years of experience in innovation consulting. Over the years he has worked with clients to invent and launch new businesses across sectors – from wealth management to natural supplements, toilets and pet insurance. Prior to working in innovation, he spent time in strategy consulting and at a magazine publisher making the pivot to digital.
Originally from the UK, Geoff has Masters degrees from the University of Oxford and the University of London. In his spare time you’ll find him reading, cooking, making cocktails and walking his two dogs.
More resources on AI Strategy
The world's largest summit for AI innovators
AI Strategy Playbook
