Case study
Fast-tracking the foundation for venture building in APAC
Our client is a global leader in food and agricultural solutions.
Sector
Service
Data-driven decisions for a new digital venture
A global food and agriculture leader was looking to validate a new digital venture in Indonesia, ultimately allowing them to make data-driven decisions on whether to launch, pivot or stop the venture.
Rapidly launch and test MVP for feasibility, viability and desirability
After diving into the market trends and stakeholder needs, we rapidly launched an MVP of the marketplace to validate key assumptions. Using both offline and online validation techniques, we got to a holistic understanding and insight into the viability, desirability, and feasibility of the solution.
A fast-tracked foundation for a digital venture
This project not only validated the potential of the egg marketplace in Indonesia but also provided a blueprint for digital ventures aiming to transform traditional supply chains through technology and strategic market understanding.
The program provided a blueprint for digital ventures aiming to transform traditional supply chains through technology and strategic market understanding.
The digital business studio of our client, a global food and agriculture leader, initiated an ambitious project to launch an online egg marketplace in Indonesia. Leveraging initial discovery work that suggested a strong market potential for such a digital platform, the venture aimed to bridge the gap between egg producers and consumers.
Despite preliminary confidence stemming from interviews with farmers and end customers, the client wanted to test the solution’s desirability at the supply and demand side, and assess early feasibility and viability metrics.
Ultimately, they were looking to make a data-driven decision on whether to launch, pivot or stop the venture.
With our speed, in-market expertise, and deep understanding of multiple problem spaces, solutions, and business models, we set out to help the client in the pre-zero phase of their venture.
We work with the likes of Olam, Bayer and Cargill to prioritize new venture opportunities - from insights to strategy
From reimagining digital agriculture for farmers and other value chain stakeholders in new markets, to developing strategic roadmaps and piloting disruptive digital ventures, we partner with global clients to get to data-driven insights, decisions and business cases, and fast-track the foundation for venture building.
Stakeholder and value proposition testing
We conducted field visits and problem discovery interviews with farmers and potential distributors, to gauge the willingness to participate in the marketplace and we refined the value proposition based on their feedback. This included exploring partnerships with egg distributors and assessing their interest in collaborating with the digital marketplace.
Prototyping the solutions
We developed various prototypes of the solution based on stakeholder needs and in-market competition.
In-market validation
Implementing targeted pre-sales campaigns aimed at key customer segments such as restaurants, bakeries, and hotels, we evaluated the market’s response to the offering. Additionally, we conducted digital marketing experiments, using guerrilla marketing tactics to gain tangible interest and gauge intent.
Pilot execution and MVP testing
We developed an MVP for the marketplace, and piloted to (in)validate key assumptions about the business model, logistics requirements, and market demand over a two-week period. This allowed us to gather critical data on operational feasibility, customer acquisition, and sales potential.
The pilot provided valuable insights into the marketplace’s operational dynamics, customer preferences, and strategic opportunities, with which we built the business case for the digital venture.
Desirability and market demand
The validation and experimentation with the MVP confirmed a significant interest in the marketplace from both suppliers (farmers) and buyers (businesses and consumers), highlighting the desirability of the platform. We identified the customers for the platform, and advised on how the client could capitalize on it.
Viability and business model optimization
The pilot’s results enabled us to identify viable pricing strategies, contract models, and loyalty mechanisms to ensure long-term customer value and profitability. We identified multiple business models and value propositions that could work for each of the value chain players.
Feasibility of logistics and operations
The pilot underscored the importance of efficient logistics and distribution partnerships to sustain the marketplace’s operational viability and margin health.
