The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.
↳Who is this guide for?
↳In this playbook
Who is this guide for?
In this playbook
1. Scoping
Key activities: scope the innovation challenge and gather the right team to tackle the challenge
Tools: team canvas, scoping canvas
Output: scoped challenges and teams ready for kick-off
2. Problem exploration
Key activities: Empathize with end users, define unmet needs, check market opportunities, develop an innovation thesis and design & run problem validation experiment
Tools: persona, user journey map, problem sizing canvas, problem validation script, HMW statement builder
Output: Persona & user journey, market opportunity, innovation thesis and validated learnings
3. Solution development
Key activities: Ideate around relevant triggers and challenges, develop multiple concepts, prototype selected solutions and design & run solution validation experiments
Tools: 5+ ideation tools, innovation battlefield, vision card
Output: 100+ ideas, multiple concepts, low-fidelity prototypes and validated learnings
4. Business model definition
Key activities: Identify potential business models, explore additional revenue streams, calculate ballpark revenue figures and design & run business model validation experiments
Tools: business model kit, revenue model flowchart, ballpark figures canvas
Output: Visual business model, ballpark revenue figures and validated learnings
5. Pitch design
Key activities: Develop a clear and concise story, design a visual presentation and pitch in front of senior stakeholders and decision-makers
Tools: pitching canvas, great pitching checklist, pitch evaluation sheet
Output: Concise pitch deck, senior buy-in and clarity on next steps
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