Amplifying human creativity with AI to fuel innovation and growth
Developing rich insights, crafting validated concepts and business cases – fueled by the power of AI to increase speed and quality












Capabilities
What we do
Innovation Strategy
Crafting your innovation strategy by zeroing in on battles you can win – and the strongest opportunities. We help you establish what innovation is to you so that you can succeed today and in the future.
Product & Service Innovation
Market-validated products and services. Ready to launch. From concept to market, we help you imagine, design and launch products and services that people will love.
Business Model Innovation
Unlock untapped value with smart business model shifts. Accelerate your business growth and develop lasting competitive advantage by creating new business models to capture the big opportunities and keep pace with rapidly changing customer needs.
Challenges
Key challenges we tackle
Some (but not all) of the most common challenges we help you tackle.
How can we de-risk our big investments?
How can we build the right MVP?
How do we focus our innovation strategy?
How can we drive innovations that make an impact?
How can we reduce the risk of a launch failure?
How do we design solutions that get adopted?
Our approach to innovation
AI-powered innovation
Our robust, AI-native approach accelerates innovation with exponential ideation, deep iteration loops, faster focus on feasibility and viability, and de-risking through simulation and synthetic testing.
Ecosystem approach
Taking an ecosystem approach to business model innovation, we help you develop business models that create value, decrease risks, and speed up the time-to-market for your products and services.
Data-driven
We provide data-driven recommendations and leverage both qual (deep and rich insights) and quant (robust and representative) methodologies. AI-powered, to give both breadth and depth.
We test behavior, not attitudes
We measure what people do, not what they say. We don’t ask, we observe. We make decisions based on real-world testing and real-time market data.
Iterating often and fast
With an iterative approach to building, testing, refining, and validating innovation concepts, we help you de-risk your ideas and ensure these are viable, desirable, and feasible in the market.

Data Assessment, Preparation & Transformation

UX, UI & Front End Engineering

Product Strategy & Management

AI, ML, Back End Engineering, ML/DevOps
How our approach is different
Outcomes, not just explorations
The products we build are always use case-led, so we have a clear vision in mind and a clear metric (or three) to target. This drives the decisions we make with our clients on what data inputs we use, what features are built and what functionality does and does not make it into the final product. Many of our clients come to us having experimented first with LLMs or SaaS tools that are great at facilitating AI experimentation, but did not achieve tangible results for their use cases.
Use case and function-specific
We work directly with different departments to build AI-powered products that drive their individual KPIs. Our strategy team is able to conduct thorough task analysis, design correct feedback loops, and establish human interaction protocols that set the groundwork for effective AI-native products. Once these products have been proven, we work to connect them at an operating model level via APIs and data input sharing to create exponential outcomes.
Relentless cost management
We love to find the best software tools out there and integrate them into our products if the ROI is high-enough, but let’s face it… SaaS can be expensive at scale. We conduct thorough cost analysis with our clients to manage and protect their long-term investment in new technology. This includes token planning, maintenance, licensing and vendor fees.
From strategy to implementation with ING
Creating two blockchain ventures with ING focused on making global commodity trade faster, safer and cost efficient.
Working with Vanderlande to drive sustainable innovation
Repositioning the Vanderlande innovation teams to move from feasibility testers to business drivers.
Sonic disruption in the noise-tech market
Expanding Loop’s product portfolio to build a quieter world
The story of our 15+ product launches with Nestlé
Partnering with Nestlé to bring 15+ new food and beverage products into market
Let’s talk about your innovation ambitions

Vincent Pirenne
Leading innovation with a blend of data-driven insights and people-first thinking.
Why partner with BOI
PROJECTS
500+
Projects completed in a variety of key sectors, solving complex challenges for different client functions, from innovation and insights, to sales, marketing, and supply chain.
GLOBAL EXPERIENCE, LOCAL ADAPTABILITY
15 years
With two main offices in New York and Antwerp, and 14 languages represented, our global reach and experience have allowed us to help clients in over 30 countries since 2009.
PRODUCTS LAUNCHED
100+
Making us go-to-market experts for new internal and external products, services, and capabilities that drive top and bottom line revenue.
YOUR AI PARTNER
End-to-end
We don’t just help you plan for AI—we make it happen. From strategy to execution, we ensure AI delivers measurable business value.
VENDOR-NEUTRAL
Independent
Unlike traditional consultancies tied to specific tech stacks, we provide unbiased AI strategies tailored to your business, not a platform’s agenda.
WORLD-CLASS
AI experts
Trusted by the world’s most ambitious companies, we bring deep industry knowledge and hands-on experience in AI transformation at scale.