What to expect from this webinar
83% of searches that trigger Google’s AI Overviews now end without a single click.
Welcome to the era of agentic commerce, where AI agents, not humans, are making the choices that used to fill your funnel.
In this new reality, traditional funnels don’t just underperform, they vanish. Growth leaders need to understand how AI agents are reshaping discovery, collapsing consideration, and eventually owning conversion.
In this hands-on webinar, we’ll explore how to adapt your growth strategy for agentic commerce. Whether you lead marketing, ecommerce, or innovation, you’ll learn how to stay discoverable, relevant, and shoppable, even when there’s no user to persuade.
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What we’ll cover:
↳What agentic commerce is and how it is reshaping the way customers (and their AI agents) discover, evaluate and buy products
↳Explore how Agentic Commerce affects brand loyalty, personalization, product positioning and distribution strategies
↳How to own the no-click funnel: explore strategic moves to stay relevant in an AI-driven customer journey
↳How to get chosen by AI: Learn how to make your content the answer pulled by agentic AI and how to create product assets that win in AI-driven comparisons.
↳Launch frictionless checkout: See how to enable direct conversational fulfillment based on what’s available now.
↳Discover AI-driven growth opportunities in marketing, loyalty, and distribution.
↳The new KPIs you should be tracking as AI agents become your biggest traffic driver
Your hosts
Jo McKinney
Chief Growth Officer Americas, BOI (Board of Innovation)
Francis Verhoeven
AI Product Strategist
More resources on AI marketing
Agentic commerce: a new marketplace, a new buyer
AI in marketing: moving beyond execution to AI-driven growth
